Engage Black Consumers: How Authenticity Drives Results
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Read on and fill out the form for an excerpt from our Insights For Black Consumer Engagement presentation.
There are more than 47 million Americans who identify as Black.
An additional 7.9 million Black Americans identify as Multiracial and Black immigration is growing in the U.S., making the segment more diverse and dynamic than brands may realize. For impact, lean into rich intersectional storytelling in your marketing campaigns. Authentic storytelling will still appeal cross-segment. Collage Group’s Black consumer research goes deep into the consumer traits, passion points and trends helping your brand authentically resonate across Black culture.
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Bethesda, Maryland, 20814
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Stay Informed
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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